The Instagram accounts I run professionally, the communities I show up for, and the personal brands where I explore my own voice. Each one gets the same commitment: soul-led strategy, considered execution, real presence.
A four-season, full-service bike and Nordic ski shop in Winthrop, supporting the cycling, snow sport, and water sport needs of the Methow Valley since 2006. A trusted hub for locals and visitors alike, with expert staff, quality gear, and deep community roots.
My Role · Full Social ManagementFull Instagram management across all four seasons: bike season, ski season, and the shoulder moments in between. Content strategy, storytelling, and community management that keeps a beloved local institution connected to riders, skiers, and adventurers year-round.
The best pizza and the coldest beer in the Methow Valley. Made from scratch daily since 2007, with dough milled from locally grown Bluebird Grain Farms wheat, sauces made in-house, and beer sourced from Old Schoolhouse Brewery and other local producers. A Winthrop staple with fire tables, outdoor seating, and a devoted following.
My Role · Full Social ManagementFull Instagram management: capturing the pies, the pours, the fire-table nights, and the seasonal rhythm of a beloved local restaurant. Content strategy that honors what makes East 20 East 20: locally sourced, honestly made, community first.
The Old West-themed town at the eastern gateway to the North Cascades. A four-season destination for outdoor recreation, arts, and community. From summer festivals and mountain biking to world-class Nordic ski trails in winter. Home to the wooden boardwalk downtown, the Shafer Museum, and a community that shows up for each other.
My Role · Interim Marketing DirectorLeading social media, digital strategy, and destination marketing for the town of Winthrop under contract with the Winthrop Chamber of Commerce. Telling the story of a small mountain town to residents, visitors, and the next generation of people who might just decide to stay.
A fourteen-room boutique hotel on the Twisp River, a short walk from downtown Twisp. Suites with full kitchens, in-room laundry, a hot tub under the stars, and breakfast included every morning. Rated 4.9 stars across more than 900 traveler reviews and ranked the number one inn in Twisp. Down home riverfront comfort, and a team that knows guests by name.
My Role · Full Social ManagementFacebook, Instagram, and Google Business Profile, built around the people who actually stay here. Monthly on-property shoots, a content calendar drawn from their own guest reviews, and community management that answers every comment, message, and review. Organic only, with real attention paid to the quiet seasons when a small hotel needs it most.
One of the most watched golf destinations in the Pacific Northwest. A nationally ranked resort located above the Columbia River in North Central Washington, known for its links-style courses, wide-open landscape, and the kind of hospitality that keeps players coming back.
Former Role · Full Social ManagementLed social and digital strategy for a nationally recognized golf destination. Managed the Instagram presence that told the story of the course, the property, the moments between shots, and the culture that makes Gamble Sands more than a golf trip.
Handcrafted, small-batch artisan coffee roasted in the Methow Valley since 2007. Voted one of the top three micro roasters in North America by Roast Magazine, and winner of America's Best Espresso. A Twisp institution with a roastery, coffee bar, and a wholesale reach that stretches across Washington State.
Former Role · Full Social ManagementLed Instagram management: posts, stories, community engagement, and content strategy that honored the craft. Translated the story of small-batch roasting into a feed that felt as considered as the coffee itself.
The community space for the Loup Loup Ski Team, a 100% volunteer-coached alpine racing program for U8 through U12 athletes based out of Loup Loup Ski Bowl, the nonprofit hill in Okanogan County, WA. Race days across Washington State, the team's own Wolf Chase Race, and the daily reality of small-mountain ski racing. For team families, locals, fellow racers around the state, and anyone who loves what a small ski hill can produce.
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A running journal built around one ritual: the same photo on every run, paired with honest reflections on how it actually felt. What started as personal accountability has grown into a community of women improving themselves one mile at a time. Bold, colorful, real. No curated highlight reel, no "crushed it" energy, just honest miles.
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Real food, mostly homemade, from a Methow Valley kitchen. An ex-D1 athlete with PCOS who started eating meat at 25 and is figuring out what real fueling looks like now. Organic, whole, no seed oils, no apologies. Anti-diet, pro-flavor, pro-color.
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A golden retriever in the Methow Valley with a rich inner life and an iPhone-toting mom. Layla speaks in short, joyful bursts: the ball, the river, the nap, the mom who brought the ball to the river before the nap. Adventure dog by day, dramatic homebody by night, certified service dog when the vest goes on.