The Instagram accounts I run professionally, the communities I show up for, and the personal brands where I explore my own voice. Each one gets the same commitment: soul-led strategy, considered execution, real presence.
Handcrafted, small-batch artisan coffee roasted in the Methow Valley since 2007. Voted one of the top three micro roasters in North America by Roast Magazine, and winner of America's Best Espresso. A Twisp institution with a roastery, coffee bar, and a wholesale reach that stretches across Washington State.
My Role · Full Social ManagementFull Instagram management: posts, stories, community engagement, and content strategy that honors the craft. Translating the story of small-batch roasting into a feed that feels as considered as the coffee itself.
A four-season, full-service bike and Nordic ski shop in Winthrop, supporting the cycling, snow sport, and water sport needs of the Methow Valley since 2006. A trusted hub for locals and visitors alike, with expert staff, quality gear, and deep community roots.
My Role · Full Social ManagementFull Instagram management across all four seasons: bike season, ski season, and the shoulder moments in between. Content strategy, storytelling, and community management that keeps a beloved local institution connected to riders, skiers, and adventurers year-round.
One of the most watched golf destinations in the Pacific Northwest. A nationally ranked resort located above the Columbia River in North Central Washington, known for its links-style courses, wide-open landscape, and the kind of hospitality that keeps players coming back.
My Role · Full Social ManagementLeading social and digital strategy for a nationally recognized golf destination. Managing the Instagram presence that tells the story of the course, the property, the moments between shots, and the culture that makes Gamble Sands more than a golf trip.
The best pizza and the coldest beer in the Methow Valley. Made from scratch daily since 2007, with dough milled from locally grown Bluebird Grain Farms wheat, sauces made in-house, and beer sourced from Old Schoolhouse Brewery and other local producers. A Winthrop staple with fire tables, outdoor seating, and a devoted following.
My Role · Full Social ManagementFull Instagram management: capturing the pies, the pours, the fire-table nights, and the seasonal rhythm of a beloved local restaurant. Content strategy that honors what makes East 20 East 20: locally sourced, honestly made, community first.
The community space for the Loup Loup Ski Team, a 100% volunteer-coached alpine racing program for U8 through U12 athletes based out of Loup Loup Ski Bowl, the nonprofit hill in Okanogan County, WA. Race days across Washington State, the team's own Wolf Chase Race, and the daily reality of small-mountain ski racing. For team families, locals, fellow racers around the state, and anyone who loves what a small ski hill can produce.
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A running journal built around one ritual: the same photo on every run, paired with honest reflections on how it actually felt. What started as personal accountability has grown into a community of women improving themselves one mile at a time. Bold, colorful, real. No curated highlight reel, no "crushed it" energy, just honest miles.
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Real food, mostly homemade, from a Methow Valley kitchen. An ex-D1 athlete with PCOS who started eating meat at 25 and is figuring out what real fueling looks like now. Organic, whole, no seed oils, no apologies. Anti-diet, pro-flavor, pro-color.
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A golden retriever in the Methow Valley with a rich inner life and an iPhone-toting mom. Layla speaks in short, joyful bursts: the ball, the river, the nap, the mom who brought the ball to the river before the nap. Adventure dog by day, dramatic homebody by night, certified service dog when the vest goes on.